How to Evolve Your Brand Without Sacrificing What You’ve Built

If you are reading this, you must be in a season of evolution. Or, maybe you feel the tides are changing.

Regardless of where you are on the journey, I want to congratulate you. This to me is a great sign as a conscious founder. You are aware to the subtle (and sometimes not so subtle shifts) that naturally occur in life and business–changes and evolutions.

When people come to me in Substance, they’re often trying to figure out how to create a sustainable and integral next chapter in their business and life evolution. It can be met with feelings of fear or doubt — because the way you’ve been running your business up until now is no longer working.

But I promise you, this is a good thing.

Everything is constantly changing, growing, and evolving.
And as a conscious founder, it’s imperative that you’re creating the business you know you’re meant to create — and that might look very different from what you thought you needed to do six months ago.

Instead of avoiding those changes, you have the opportunity to take them head on — to do something proactive about them — and intentionally shift the course of your business. You are being a responsible conscious founder.

This is no small feat. It requires strategic and intentional change that not only shapes the direction of your business’s future but also impacts how you’re operating right now. That’s why, inside Substance, I always begin by looking at what’s working well and what’s no longer working — and then we build behind the scenes for six weeks so that you can roll out your next evolution with clarity and time.

No rushing.
No forcing.
No avoiding.

We make space for proactive, grounded change — in a way that is both strategic and intentional.

Evolution is natural and can be met with open arms. It’s okay to feel all the feelings — sadness, fear, guilt, shame, or even embarrassment — when something no longer feels aligned. But there’s also room for excitement, relief, and joy for what’s coming next.

You are evolving. So should your business.

When evolution happens, we’re here to help you navigate it.

We’ve helped:

• Lacy Phillips, Founder of To Be Magnetic, transition from a manifestation coach to a global manifestation platform.
• Meghan Swidler transition from 1:1 cleansing and detox sessions to digital wellness products.
• Kelsey McCormick, Founder of Coming Up Roses, evolve from a web design studio into a launch platform for creatives.
• Flynn Skidmore transition from 1:1 therapy coaching to sold-out group programs.

If you’re ready to carve out the roadmap for your next evolution, we can help.

That’s why I created the Holistic Business Ecosystem (Lite) — a 6-week one-on-one experience available until the end of November to help you design a conscious business plan and roadmap for your next chapter. You can apply here.

And if you’re ready to go deeper, The Business of Substance program, a 12-week deep dive into how to create the business of your dreams and become the conscious founder for the future of conscious business begins January 20th.

In the end, evolving your brand is about stepping fully into the next version of you — and creating a business that feels like a true reflection of who you are now.

And if you’re looking for a creative business strategist partner to help you bring that vision to life from planning to execution, we can help with that too.